Questions, answered honestly.

£599 gets you the Starter package — 1 call a week for 8 weeks. £899 gets you the Intensive package — up to 2 calls a week, extendable through week 12. Both are 1:1, with the same mentor throughout, plus reference material to revisit between calls.

No. This is 1:1 guidance, not a formal qualification. We don't award any accredited certificate, and we're upfront about that — the value is in the direct, personal support, not a piece of paper.

No — and we'd be wary of anyone who tells you otherwise. Starting a business carries real risk, and outcomes depend on your effort, your market, and how you execute. What we do guarantee is real, dedicated guidance every step of the way.

We help you understand and think through realistic funding routes — savings, government-backed start-up loans, small grants, or starting lean. We're not financial advisers and we don't arrange or guarantee funding for you.

We're not tied to one business type. Past guidance has covered online businesses, food retail, and e-commerce, among others — your mentor helps you find the right fit for you, whatever that turns out to be.

Whenever suits you. We run on a rolling basis rather than fixed start dates, since it's all 1:1 — no need to wait for the next intake.

You can continue with a lower-cost monthly check-in option if you'd like ongoing accountability after you've launched. It's entirely optional.

No. Some clients start with a clear idea, others start with nothing more than wanting to work for themselves. Either way, the first calls are about finding the right direction for you.

Talk to your mentor as early as possible — a lot can be adjusted along the way. Ask about our pause and refund terms on your discovery call, so you know exactly where you stand before committing.